I’m a designer who thinks deeply about product. Previously, I led growth design at Meta, cofounded a startup, and worked at design agencies. I thrive at companies that value ownership and experimentation.
Designed and spearheaded the use of contextual banners throughout access flows to keep users motivated as they consider creating their Facebook and Instagram accounts.
X00,000+ accounts created
Owned end-to-end onboarding UX for Facebook, Instagram and Messenger. Optimized every part of the flow to make it feel simple and trustworthy to 100 million personas from around the world, every month.
Designed and shipped a sign-up flow seven times shorter than the standard one, while upholding some users' need for agency and profile control.
Independently researched, designed and launched a language learning app of 50,000+ users.
Designed and directed brand assets for Lockcard's app, blog and social media.
Designed and directed creative work for cool clients ranging from tech startups and governments to restaurants.